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This Grocery Delivery Platform Lets You Enjoy Farm-Fresh Goods In An Instant

This Grocery Delivery Platform Lets You Enjoy Farm-Fresh Goods In An Instant

Gogopasar claims to be Malaysia’s only end-to-end online grocery platform.

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During the pandemic, almost everyone panicked about groceries. We’ve seen shortages, crop dumping, and rising prices. As a result, grocery delivery platforms got on people’s radar: simply order online and have it delivered!

However, now that people have shifted into the endemic phase, does that mean grocery delivery will also be left behind?

Gogopasar, a grocery delivery platform, says that the groceries are here to stay, delivered to you directly from the farm.


Gogopasar, founded in September 2019, is now a subsidiary of FGV Integrated Farming Holdings Sdn Bhd, under FGV Holdings.

Now, FGV Holdings also has business components which include fresh produce, cash crops, rice paddy, animal feed, livestock, and dairy farming.

A vegetable farm awaiting harvest.
(Credit: Fernando Fong)

This means that Gogopasar is the only end-to-end virtual grocery retailer which integrates the supplier of the groceries, warehouse storage, logistics and delivery!

This also means that they have direct control over their suppliers and farmers that are growing, packing, and shipping out the fresh groceries to ensure the top quality at the best price.

A foreign worker hard at work at a farm in Cameron Highlands.
(Credit: TRP/Fernando Fong)

While other grocery delivery platforms only offer delivery from nearby grocery shops, Gogopasar essentially ships the groceries directly to your home, bypassing the physical grocery store entirely.

Food Security

It also means that customers can be assured that the groceries received will be the best quality possible.

In fact, Gogopasar was started for quality reasons: founder Haslinda Alias was frustrated and never fully satisfied with the quality of fresh produce offered at regular supermarkets.

I realised how difficult it was to get my hands on high quality fresh produce!

Haslinda to Digital News Asia
A Gogopasar rider fulfills and order.
(Credit: Gogopasar)

Customers won’t need to worry that their supermarket may not stock the vegetable or grocery they want at the stores, because Gogopasar will be able to source it directly from the farm itself.

Additionally, Gogopasar also stocks high-quality organic produce at an affordable price. In fact, Haslinda says that their organic produce is in such high demand that sometimes people can’t even wait for the delivery.

People have come all the way to physically buy them from our (Selayang) warehouse, and so we decided to design and build an organic market for that segment of consumers.

Haslinda Alia

Keen on trying out fresh produce straight from the farm? Check out the Gogopasar website for more info.

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