LEGO Friends Celebrates A Decade Of Friendship With A 1,114 Pieces Tree House Set

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The LEGO Group marked the 10th anniversary of its successful Friends franchise with an exclusive new celebratory set – 41703 LEGO Friends Friendship Tree House – and seven other new sets.

Launched in 2012, the LEGO Friends theme introduced a new type of character, the mini-doll, a figure designed to the same scale as the classic LEGO minifigure, but with more detail.

The theme was originally aimed to deliver a dollhouse-like experience by being more realistic, detailed, and diverse, combined with the elements of animal nurturing, friendship, interior building, and role play.

Marking its 10th anniversary, the LEGO group is releasing eight new sets including a special 10 Years of Friendship set complete with easter eggs, hidden treasures, and a 3D digital building guide in the LEGO Building Instructions app. 

With our 2022 product line-up, we have the most diverse character line-up we have ever had – including lots of amazing new supporting characters.

The colour palette and tone of voice has also evolved to represent the modern world – with new exciting architecture and details.

I really hope our fans are as excited about the innovation as we are

Creative Lead, Design Director, Fenella Blaize Charity, LEGO Group. 

The eight new LEGO Friends sets are:

41695 LEGO FRIENDS Pet Clinic

• Ages: 4+
• 111 pieces
• RRP: RM 289.90

41697 LEGO FRIENDS Turtle Protection Vehicle

• Ages: 6+
• 90 pieces
• RRP: RM 39.90

41700 LEGO FRIENDS Beach Glamping

• Ages: 6+
• 380 pieces
• RRP: RM 179.90

41701 LEGO FRIENDS Street Food Market

• Ages: 6+
• 592 pieces
• RRP: RM 219.90

41702 LEGO FRIENDS Canal Houseboat

• Ages: 7+
• 737 pieces
• RRP: RM 349.90

41703 LEGO FRIENDS Friendship Tree House

• Ages: 8+
• 1,114 pieces
• RRP: RM 399.90

41704 LEGO FRIENDS Main Street Building

• Ages: 8+
• 1,682 pieces
• RRP: RM 699.90

41707 LEGO FRIENDS Tree-Planting Vehicle

• Ages: 6+
• 336 pieces
• RRP: RM 139.90

They Never Gave Up The Idea

LEGO Friends is not LEGO Group’s first attempt at making a theme aimed at girls. They started with the Homemaker theme back in 1971, tried again with Belville in 1994, and rebooted the Scala theme in 1997.

But, LEGO Friends has been its most successful attempt yet.

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