Glenfiddich’s Where Next? campaign pushes Malaysians to evaluate what’s actually meaningful to them.
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As the lockdown in Malaysia continues, it’s easy to feel isolated from friends and family – grappling with loneliness while a cloud of hopelessness descends on you.
It sounds bleak but studies have shown that lockdowns are associated with intensified anxiety symptoms, lower mental well-being and lower capabilities.
While dealing with so much uncertainty in our daily lives is hardly the best feeling in the world, Scottish whisky maker Glenfiddich believes that embracing the unknown is an opportunity to grow stronger.
There’s always hope
And so, they’re rolling out a series of activities over the next few months with the goal of inspiring people to step out of their comfort zone to create meaningful growth.
Through the Where Next? campaign, the world’s most awarded single malt whisky has partnered with TEDx-communities to present ImagineNext, a series of powerful talks by local speakers -or Mavericks – across South East Asia.
Being the World’s Most Awarded Single Malt Scotch Whisky says a lot about how much we constantly push ourselves out of our comfort zone to be better. We believe everyone possesses this Maverick spirit -one that inspires them to always look at ways to improve, aiming for the next stage in their personal and professional growth.Brett Bayly, Regional Brand Ambassador for Glenfiddich in South East Asia.
Kuala Lumpur: Imagine Action
ImagineNext spotlights each city’s Mavericks, visionaries and trailblazers of new paths, to share their take on the word ‘Imagine’, exploring the unique diversity within the region, bringing about bold new conversations triggered by audacious transformations and inventive solutions.
And who better to inspire masses of Malaysians than the legendary Datuk Nicol Ann David?
The 2021 World Games’ Greatest Athlete of All Time shares about her fervent tenacity in the face of adversity.
Cheryl Goh, Vice President and Chief Marketing Officer of Grab, has also been selected and offers her insight into how marketers can enhance their impact on brand decision making and strengthen brand equity and consumer trust during an economic downturn.
Then again, doing it alone isn’t fun.
To remedy the social isolation caused by the physical distancing, Glenfiddich has launched a digital experience to encourage its community to start thinking about how they can challenge themselves and their norms.
Simply follow Glenfiddich on Instagram (@glenfiddichsea) and start the thoughtful exercise of questions on your inspiration and dreams together with your friends.
With this step, Glenfiddich seeks to motivate more Mavericks to develop an unwavering spirit to improve themselves.
So go on, you deserve to have meaningful conversations – especially when the world seems dark.
Check out the ImagineNext episodes HERE.
She puts the pun in Punjabi. With a background in healthcare, lifestyle writing and memes, this lady's articles walk a fine line between pun-dai and pun-ishing.