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Footwear Legend Meets e-Commerce: Vans Is Now On Lazada

Footwear Legend Meets e-Commerce: Vans Is Now On Lazada

Vans was founded in 1966 and to this day remains one of the most prominent brands in the world.

Hakeem Jones

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We all have our favourite brands for every little thing. From home appliances to clothing and tech, we know what to look for. 

The same goes for sneakerheads, who know exactly what they want and tend to be diehard fans of certain brands. One of the titans that has withstood the test of time is Vans.

Vans, a footwear legend, was founded in 1966 and to this day remains one of the most prominent brands in the world. 

With sales in 97 countries and over 2,000 retail locations across the globe, it’s no wonder we can’t go a day without seeing a pair.

But who says a massive retail footprint is enough? 

To cater to more consumers and sneakerheads in the Asia-Pacific region, Vans is now partnered with Lazada and has its own flagship store in LazMall. Now that’s “Off The Wall”!

The launch was officiated with livestream sessions on LazLive, hosted by Vans together with TV personality Isha Norsham. 

Making a grand entrance to the largest online retail store in Southeast Asia, Vans features exclusive details and discounts for participating fans and consumers.

Senior Director, DTC Vans Asia-Pacific Slyvani Sanusi is confident the partnership will be fruitful.

Lazada is a strong strategic partner that will help us connect more with consumers and bring our products and brand stories to them.

DTC Vans Asia-Pacific Senior Director Slyvani Sanusi

Lazada also thinks that having the footwear brand on their platform will benefit all stakeholders.

We look forward to working with the Vans team to expand their presence online by directly connecting them with more consumers and elevating the customer experience through our data-driven technology and advanced logistics capabilities.

Lazada Malaysia Chief Business Officer Sherry Tan

Through this partnership, Vans’ fans can enjoy a smooth and secure shopping experience with 15 days hassle-free return and compensation policies in place for purchases proven to be non-authentic.


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