The campaign aims to also help empower young girls.
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Illiteracy is a huge problem because it impacts a student’s learning abilities. Literacy is the first skill required to learn about almost everything else. Literacy is empowering for children to seek out knowledge and information on their own.
However, 46% of Malaysian students could not meet the minimum proficiency level in international reading tests in English, even in recent years. 90% of students nationwide are not reading at their level.
In the 2018 PISA Reading Test, the country ranked 58 out of 79 countries. In comparison, Singapore ranked at number 2.
Thus, non-profit organization MYReaders aims to enable all children to learn to read through remedial literacy programmes.
So far, they have helped more than 6,000 children learn to read, by providing literacy kits that are research-based and proven to work for Malaysian children.
As September is the National Month of Literacy, the NGO is collaborating with Taylor’s Girl Up under the United Nations Foundation to set up Read At Home: The Gadis Chapter, which features female empowerment themed children storybooks.
The campaign requires people to read the storybook aloud, which is why they are now calling for video submissions.
Much like reading aloud to children, the recordings are meant to be educational, entertaining, and easy to follow for children who will benefit from the program.
In addition to making reading enjoyable, the campaign also hopes to empower and inspire young girls in the community, especially since literacy is lowest among females globally, particularly in less fortunate communities.
Anne is an advocate of sustainable living and the circular economy, and has managed to mum-nag the team into using reusable containers to tapau food. She is also a proud parent of 4 cats and 1 rabbit.