She is also the first hijabi face of the brand.
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Malaysian actress, TV host and entrepreneur Neelofa is the first Southeast Asian regional ambassador for French luxury beauty brand Lancôme.
Announcing the news on its social media channels, Lancôme heaps praises on the Malaysian, calling her a universal beauty that embodies “strength, independence, determination, and positivity.”
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For the first time ever, Lancôme is happy to name @neelofa as a new Southeast Asia Regional brand ambassador. A universal beauty that embodies what we value most: strength, independence, determination, and positivity. We look forward to writing the next chapters together.
A post shared by Lancôme Official (@lancomeofficial) on
Enthused by the big break, Neelofa also took to social media to express her excitement over the appointment as the first Malaysian to represent the brand on the regional stage.
Honoured to be appointed as the first Southeast Asia Regional Ambassador for LANCÔME. I look forward to seeing what this new journey brings me!Neelofa via Instagram.
The Malaysian entrepreneur, who’s full name is Noor Neelofa Mohd Noor, was actually Lancôme’s first ever Malaysian ambassador in 2017, and its first hijabi face as well.
According to New Straits Times, she will be featured in the luxury brand’s skincare, makeup, and fragrance campaigns across Malaysia, Singapore, Indonesia, and Thailand.
She will also be featured in Lancôme’s first Eid campaign next year.
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