RM1.5 Million Fund To Support Malaysian Street Food Thanks To Tiger Beer
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Tiger Beer has always had a soft spot for street food. In Asia, particularly, beer is drank liberally at coffee shops and food courts, paired with mouth-watering simple dishes.
With the movement control order (MCO) in place, many street food vendors and hawker stalls are suffering due to the drastic drop in sales. Many have gone a whole month without even making the bare minimum.
Which is why Tiger Beer has set up a RM1.5 million fund to help cover the rental for street food vendors, coffee shops, and food courts across the country. RM1 million of those funds will be immediately available at more than 1200 coffee shops and food courts nationwide.
The Tiger “Save Our Street Food” fund was set up to help out our street food stalls and ensure that we can still have our favourite Malaysian street food around after the MCO. This fund is in addition to Heineken Malaysia’s provision of 80,000 meals to more than 3,000 B40 community members nearby the brewery premises.
The public can show their support to their favourite local coffee shops and food courts by purchasing drink vouchers for a big bottle of Tiger or Tiger Crystal (regularly priced at RM17) for just RM10. The RM10 goes straight to the food outlet of your choice, and then you can redeem your drink with the voucher once the MCO is lifted. Tiger will contribute an additional RM17 for every voucher redeemed, so these food outlets will be receiving at total of RM27 per voucher purchased and used.
For more details, visit www.drinkies.my/TigerSOS.
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Anne is an advocate of sustainable living and the circular economy, and has managed to mum-nag the team into using reusable containers to tapau food. She is also a proud parent of 4 cats and 1 rabbit.