GE15: Marketer Breaks Down Why It Looks Like PN, BN Paid Influencers

Paid political content on social media goes against the platform’s usage policies.

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If you’ve been seeing an increasing amount of political social media content, you’re not alone.

This is a thread to prove that both BN and PN most likely been paying influencers to create TikTok content.

I am someone who has pretty decent experience in KOL marketing and I’m here to “tunjuk bukti” so you all can stop asking for it.
— not typical. (@JustinTWJ) November 16, 2022

Previously, we wrote about how there have been allegations that these political parties are paying for social content, but professional marketer Justin TWJ recently set about proving that those influencer videos really are paid content.

First, he compared well-known influencers. He noted that each of them did exactly two videos, which were created in the same style with one single hashtag.

Let’s start with PN tier 1 aka macro influencers (Mawar Rashid, Aeril and Wawa)

All of them did two videos each to promote PN.

But the most obvious ones are these videos. Exactly the same style including just one singular hashtag.👇🏼 pic.twitter.com/SsMK2jxnAU
— not typical. (@JustinTWJ) November 16, 2022

Next, he pointed out that influencers with smaller platforms were obviously fed the same captions and hashtags to use. Even the order of the hashtags used were the same.

Moving on to PN’s tier 2 influencers. Very likely handled by another agency or person but still you can tell that they are all paid.

CAPTION – first and second screenshots are exactly the same

Content – All same same basically.

HASHTAGS – look at the order. Sebijik. pic.twitter.com/8zONeXKMus
— not typical. (@JustinTWJ) November 16, 2022

One influencer was even spotted “supporting” two different political parties at the same time!

One influencer supporting TWO parties at the same time? Yeah, can’t be a coincidence.

Video on the left is exactly the same as the thread above including the caption and hashtag. Link: https://t.co/7RuFNNJihm

Video on the right is for BN. https://t.co/bOqtdfeuVa
— not typical. (@JustinTWJ) November 16, 2022

Justin goes on to list a few more observations consistent with the marks of paid content, such as the same scripts and even false information within the content.

However, what’s most important is that voters should be able to tell the signs of insidious paid content themselves.

1. Young voters, please do not follow these influencers when it comes to who to vote. Do your own research. You still have time.
2. Nak bukti sangat kan? Nak amik.
3. Some influencers have no shame.
4. Paid influencers = paid cybertroopers.

Sekian, terima kasih.
— not typical. (@JustinTWJ) November 16, 2022

Politically-based paid content goes against each social media platform’s terms of service, so viewers can report these content as false information too! Have you seen any of these paid content for yourselves?

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