Here’s A Collaboration Sneakerheads And Mamee Fans Can Vibe With

The details put into its design, along with the accessories and packaging are on point.

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Anyone who grew up in Malaysia will remember our beloved homegrown snack Mamee Monster, a light noodle snack with a variety of flavoured seasonings including chicken, black pepper, and BBQ.

Japanese sportswear brand Asics will be collaborating with Mamee to launch a special edition sneaker in time for the upcoming SneakerLah event.

The Asics Skyhand OG sneakers is designed with a Mamee Monster theme such as the signature yellow noodle colour and noodle-shaped laces. Included in the set are pins and a set of lace dubrae, all packed in foil that resembles the snack’s seasoning packets.

The sneakers will retail for RM629 at SneakerLah, which is happening this 2 to 3 November from 10am to 10pm at the Malaysia International Trade and Exhibition Center (MITEC).

SneakerLah is Malaysia’s biggest sneaker event featuring both international and local goods brands along with a variety of apparel and food vendors.

This year, they are also hosting Esports-Lah as part of the main event, featuring live video game tournaments which include titles like Tekken 8, Mobile Legends: Bang Bang, and FC 24 Pro Club.