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The Power Of Cat: Zus Coffee’s New Ad Goes Global

The Power Of Cat: Zus Coffee’s New Ad Goes Global

Zus Coffee’s cat-licking-screen advertisement has caught the attention of a global audience thanks to No Context Cats on Twitter.

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A good advertisement can make or break a product, and Zus Coffee’s latest campaign has definitely grabbed people’s attention.

So, how did they do it? The answer is simple: they used a cat, the ultimate heart-melter for almost anyone with a heart.


Zus Coffee’s Matcha Macam campaign with a cat licking the screen did well with Malaysians.

It was so good infact that it landed on the “No Context Cats” Twitter page, which is an international account, known quite well among cat lovers on the site.

With about 310K followers, the Zus Coffee video has garnered 4.1 million views since it was shared with the caption: “The perfect ads doesn’t exist (sic)” yesterday.

Zus Coffee jumped in and reshared the post, saying: “Mom, we’ve made it.”

Many replied saying the advertisement was cute, with one Twitter user saying she does not why but she finds the advertisement hypnotizing.

However, amidst all the expressions of cuteness, one reply stood out.

Twitter user @longjongsiIver said: “Indonesian brand Zus Coffee.”

While it looks like the account was merely trolling, it still angered many and sparked a slew of replies from Malaysians defending the brand’s origin.

Zus Coffee also replied, saying: “We’re proudly made in Malaysia!”

Others pointed out that there wasn’t even a Zus outlet in Indonesia so how was it possible that the brand was Indonesian.

Clearly, the account was just having some fun at the expense of proud Malaysians.

Despite this, one thing remains clear: cats and coffee make an irresistible combination.

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