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Hot Wheels Rolls Out 1st Gen 1985 Proton Saga, Set To Hit The Market In 2023

Hot Wheels Rolls Out 1st Gen 1985 Proton Saga, Set To Hit The Market In 2023

The new Proton Saga Hot Wheels model is expected to be available worldwide by the end of next year.

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We can finally see our first national car, the 1985 Proton Saga immortalised in the form of a miniature car.

Mattel, the manufacturer of Hot Wheels announced a partnership with Malaysian carmaker Proton to produce a miniature model (1:64 scale) of our legendary national car, earlier today at the Mattel Malaysia Plant in Perai, Penang.

The Mark 1 Proton Saga prototype at the plant displayed today, in red, white and brown.
(Credit: FMT)

The plant, which is the largest Hot Wheels factory in the world, will be producing about half a billion new Hot Wheels cars every year from early 2023, as reported by FMT.

According to Bernama, Mattel Inc’s president and chief commercial officer, Steve Totzke, said the partnership is done to commemorate Mattel’s 40th anniversary in Malaysia.

This is an exciting partnership as we join to develop a Hot Wheels car, modelled after the original Proton Saga, the first model manufactured by Proton, which will now become a part of Hot Wheels’ singles collection.

Steve Totzke, Mattel Inc’s President and Chief Commercial Officer

The new Hot Wheels Proton Saga model is expected to hit the market, worldwide, by the end of next year.

@hotwheels.malaysia The worst part of life is waiting. The best part of life is having something worth waiting for. Celebrating Mattel 40th Anniversary by producing our very own 1985 Proton Saga #proudtobemalaysia | Hotwheels® Die-Cast #hotwheels #hotwheelsmalaysia #fyp #foryou #foryoupage #streamer #fastcars #carsoftiktok #gaming #love #wednesday #netflix #wc2022 ♬ SWIPE – ALYPH

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