The House of Guinness Is Back With A Two-Weekend-Long Festival
Guinness lovers immersed themselves in the sensorial experience to discover the taste of the world’s number one stout.
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Guinness Malaysia revolutionised consumer experience with the launch of House of Guinness in July, an avenue for fans to discover the innovation of Guinness Draught in a Can.
In conjunction with the International Stout Day celebration this year, the brand is bringing the House of Guinness back, this time with the concept of #ItIsAMatterOfTaste, highlighting Guinness products and the magic behind them.
Fans who sign up for the experience at www.houseofguinness.my are in for a treat as they get to redeem complimentary Guinness.
They also receive exclusive merchandise at the Piazza Pavilion Bukit Jalil festival on the weekends of 5 and 6 November and 12 and 13 November.
The fun begins as they step foot at the festival and begin exploring the different zones, uniquely created to depict the features of Guinness that make it the most loved stout brand among drinkers.
The sensorial zones – roasted barley, hops, nitrogen, and widget zones – are equipped with various Instagram-worthy experiences highlighting the essence of Guinness in style.
Fans can redeem exclusive Guinness merchandise upon finding the QR codes hidden in these zones.
As their journey continues, festival-goers discover the Guinness products available in the Malaysian market – Guinness Foreign Extra Stout, Guinness Draught and the latest entrant, Guinness Draught in a Can.
Activities at each station entitle fans to receive tokens.
All they have to do is complete the experience and collect four tokens to redeem two cans or two glasses of complimentary Guinness at the bar.
The atmosphere at Piazza, Pavilion Bukit Jalil is abuzz throughout the festival, with live band performances and local DJs spinning electrifying tunes.
There are also a variety of Guinness-infused delicacies for fans to sample at the festival, too, featuring iconic dishes by Arthur Storehouse, the Guinness flagship outlet recently launched at Pavillion KL.
Shaun Lim, Marketing Manager of Guinness Malaysia, said the year had been an exceptional one for Guinness.
They introduced Guinness Draught in a Can for Malaysian fans to enjoy a different drinking experience.
Following the tremendous support the brand received from the launch of House of Guinness, we wanted to celebrate the world of Guinness in a fun and fresh way with another immersive experience while still being true to the brand’s DNA of power, communion, and goodness.
Shaun Lim, Marketing Manager of Guinness Malaysia, on a phenomenal year for the Irish stout.
In conjunction with International Stout Day, fans will get to know Guinness products better through this #ItsAMatterOfTaste campaign, all while bringing the celebration of their favourite stout to the next level.
Besides the free Guinness that fans can redeem upon completing their sensorial experience, Guinness products will also be available at the festival.
Fans can enjoy Guinness Foreign Extra Stout and Guinness Draught, as well as Guinness-infused food from 12 pm to 11 pm as they immerse themselves in the world of Guinness with other fans.
For more information about the House of Guinness and the #ItsAMatterOfTaste campaign, visit https://www.houseofguinness.my/, as well as Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.
Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above.
Guinness Malaysia advocates responsible consumption and urges consumers not to drink and drive.
the launch of the House of Guinness. (Pix: Fernando Fong)
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