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[Watch] Tiger Street Food Is Firing Up The Hottest Hunt

[Watch] Tiger Street Food Is Firing Up The Hottest Hunt

After a lengthy two-year break, the Tiger Street Food Festival is back with a hot and spicy theme.

Fernando Fong

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Street food is undeniably an integral part of Malaysians’ everyday life.

As a beer born and raised in the streets of Asia, Tiger continued to champion this platform even when dining out was impossible in recent years.

All this ensures that local street food vendors get the recognition they deserve.

After two years of virtually hosting its fan-favourite Street Food Festival, Tiger is making a big comeback with its iconic street food festival on-ground for a street food experience like never before.

 When it comes to street food, Tiger delivers big on variety and flavour. (Video: Tiger Beer Malaysia)

While gearing up for the big festival, the brand encourages Malaysian fans and street food lovers to join the hottest street food hunt by recommending their favourite street food spots.

Whenever they’re at their favourite street food outlets, they can drop a pin on the microsite to recommend the place for other street food lovers to try and get rewards.

With all the recommendations and reviews from fans, Tiger would have created an exclusive street food directory for Malaysians who want to hunt for some of the hottest street food dishes in town.

Tiger Street Food Festiva celebrates Malaysians’ penchant for hot and spicy food. (Pix: Heineken Malaysia)

This year’s theme for the Tiger Street Food Festival features all things hot and spicy. The best way to enjoy these bold flavours is with Tiger Crystal for the ultimate street food experience.

To truly elevate the thrill of the hottest hunt, the Tiger Fire Truck will appear at selected outlets within the Klang Valley, Penang, Ipoh, Melaka and Johor regions from now until 14 October 2022. 

The Tiger Crystal Fire Truck will be making rounds at various food and beverage outlets, bars, coffee shops and food courts. (Pix: Heineken Malaysia)

The lok lok truck with a twist serves innovative versions of familiar street food flavours in the form of skewers, paired with a variety of hot and spicy soup bases and sauces.

From curry laksa, tom yum, prawn noodles, white pepper, mala, and spicy, sour vegetable soup bases, fans can experience delicacies curated by popular local street food vendors like never before.

A couple checking the various lok lok options at the Tiger Crystal Fire Truck. (Pix: Fernando Fong)

Fans who want to feel the heat can take up challenges like the Fire Challenge, where they can test their limits with the hottest street food and score ice-cold Tiger Crystal that pairs perfectly for the ultimate street food experience.

The “Hottest Hour” activation at selected hours every weekend in the regions will also bring the heat up with the hottest promotions for fans! 

Joyce Lim, Marketing Manager of Tiger Beer Malaysia, said they are committed to continually elevating the street food experience for Malaysians, and this year’s hottest hunt is no different.

We wanted fans to be part of the ultimate street food experience and not only learn about new spots but contribute their say leading up to our festival.

Joyce Lim, Marketing Manager of Tiger Beer Malaysia, on fans being excited to enjoy the hottest street food, paired perfectly with Tiger Crystal

Fans who want to enjoy the street food experience from home leading up to the event can also be part of the fun.

This year’s Tiger Street Food campaign features limited-edition packaging of Tiger Beer and Tiger Crystal cans and bottles, inspired by some of the renowned local street food dishes like char kuey teow, grilled sting ray and lok look.

Innovative and traditional lok lok at the Tiger Crystal Fire Truck. (Pix: Heineken Malaysia)

These limited-edition cans and bottles are available at selected hypermarkets, supermarkets, restaurants, and food courts.

Fans looking forward to the long-awaited Tiger Street Food Festival launching on the 27 October can look for more updates on the microsite in the coming weeks.

With maze-like alleyways and secret rooms to unlock extra rewards and prizes, fans are in for an elevated street food experience paired perfectly with Tiger Crystal.

Tiger Beer, the Tiger Street Food Festival, and all related activities and promotions are only open to non-Muslims aged 21 and above.

Tiger Street Food Festival calls for all street food lovers to go on a hunt for their favourite street food. (Pix: Fernando Fong)

For more information about Tiger Beer and Tiger Crystal, visit www.facebook.com/TigerBeerMY or follow @tigerbeermy on Instagram. Fans are urged to enjoy themselves responsibly and not drink and drive.

You can also find out more on FacebookInstagram and YouTube.


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