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The Beer Factory Partners Guinness To Create Limited-Edition Guinness Snowskin Mooncakes

The Beer Factory Partners Guinness To Create Limited-Edition Guinness Snowskin Mooncakes

The Edelweiss Mooncakes and Guinness Snowskin Mooncake are the perfect pair when the moon is at its fullest and brightest this Mid-Autumn.

Fernando Fong

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Mid-Autumn Festival is almost upon us, and that means lots of mooncakes.

Eating mooncakes is an essential custom to celebrate Mid-Autumn Festival, which falls on the 15th day of the eighth lunar month, or 10 September this year.

Beyond food, mooncakes are a profound cultural tradition deep in Chinese people’s hearts, symbolizing a spiritual feeling.

To mark the occasion, local bar chain The Beer Factory (TBF) and Malaysia’s favourite stout, Guinness, have partnered once again to create the limited-edition Guinness Snowskin Mooncakes.

Known for its deep roasted flavours and velvety texture, the Guinness Snowskin Mooncakes will be a treat for fans this festive season.

Wrapped up in a velvety black snowskin, Guinness Mooncakes set themselves apart with deep roasted flavours of Guinness.

The chocolate-infused lotus pastes combine with an alcohol-infused golden bean paste centre to create a rich and indulgent treat.

Exciting New Flavour

To add to the merriment, a newcomer in the market, premium wheat beer Edelweiss, has joined the longstanding partnership to create exclusive Edelweiss Snowskin Mooncakes.

With white chocolate snowskin depicting the snow-capped peaks of Europe and its iconic flower, the Edelweiss Mooncakes make the perfect pair with Guinness Snowskin Mooncake.

The Edelweiss Mooncakes are rich in the refreshing flavours of Edelweiss combined with alcohol-infused lotus paste.

Limited edition Guinness and Edelweiss mooncakes. (Pix: HEINEKEN Malaysia)

Hassle-Free Online Purchase

Fans can place their orders through TBF’s website for collection from their preferred participating TBF outlets at a later date.

Each set of two limited-edition mooncakes is priced at RM98, where fans can also mix and match the Guinness and Edelweiss variants.

The mooncakes are only available while stocks last, fans should not miss adding these mooncakes to their celebration this year.

TBF founder Kent Chua said the elegant and premium presentation box makes it an ideal gift for Guinness and Edelweiss lovers. 

It is said in ancient times that the Mid-Autumn Festival was created from a long-lost story about love and reunion. This year, The Beer Factory is embracing the true essence of the festival by introducing a newly curated Edelweiss Mooncake to pair with our iconic Guinness Mooncake.

TBF founder Kent Chua on the mooncakes symbolising two moons coming together to celebrate family reunions and love this festive season.

For more information on TBF, visit www.facebook.com/thebeerfactory.

For more information on Guinness and Edelweiss, visit their social media pages at www.facebook.com/guinnessmalaysia and www.facebook.com/edelweissbeer.my.

Why Do We Eat Mooncake During Mid-Autumn Festival?

Its round shape, like the full moon, symbolizes a family reunion.

All families share mooncakes when they admire the moon on the night of the festival.

Mooncakes used to be made at home, but very few people make them at home nowadays.

READ MORE: What Kind Of Tea Goes Best With Mooncake?

Mooncakes have a rich and varied history of 3,000 years in China and are synonymous with the legend of moon goddess Chang’e.

The predecessor of the mooncake is the Taishi cake in the Shang Dynasty (17th century BC – 1046 BC) and Zhou Dynasty (17th century BC – 256 BC).

For a long time, mooncakes were used as sacrifices during the Mid-Autumn Festival.

A popular Mid-Autumn legend claims moon cakes were instrumental in overthrowing the Mongol dynasty that ruled China from 1271–1368.


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