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Beat The Heat With Tiger Crystal

Beat The Heat With Tiger Crystal

From now until the 31 October, when the heat goes up, the price of Tiger Crystal goes down at participating outlets and on Drinkies.

Fernando Fong

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The tropical Malaysian climate leaves us yearning for ways to cool down.

This is why Tiger Crystal has decided to fight fire with fire and beckoned its fans to turn up the heat with its latest Heat Exchange activation.

In return, the brand will reward fans’ efforts with free Tiger Crystal and promo codes.

The energy was abuzz at Plaza Arkadia, Desa Park City recently, where a giant thermometer was put up at the plaza’s centre.

Guest in action at the cycling station of Heat Exchange activity. (Pix: Heineken Malaysia)

Cooling Down When It’s Hot

Curious onlookers and fans were invited to come together to convert their body heat via various activities to crank up the temperature and unlock free ice-cold Tiger Crystal, brewed to beat the heat.

Participants ran, jumped ropes, danced and even cycled their way to reach the target temperature and instantly unlocked free ice-cold Tiger Crystal to enjoy and celebrate their success among one another. 

@ewenhooi From now until 31st of October, the hotter it gets, the lower the price of Tiger Crystal goes! All fans have to do is check out http://heatexchange.tigerbeer.com/ for dailyupdates based on the weather to unlock crystal-cold refreshment, brewed to beat the heat.So, when you find yourself feeling the heat, don’t forget to check out the Heat Exchange website and earn yourself a free Tiger Crystal to cool you down. Discount vouchers ranging from RM5 to a free bottle of Tiger Crystal can be redeemed instantly via the Drinkies application and its Star Bar feature.This exciting promotion is available for fans in Peninsular Malaysia only.For more information about Tiger Crystal and updates on Heat Exchange activation and its current discounts, visit http://heatexchange.tigerbeer.com/ and their social media pages atwww.facebook.com/TigerBeerMY and @tigerbeermy Tiger Crystal and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Crystal advocates responsible consumption and urges consumers to not drink and drive.#TigerBeerMy #tigercrystalmy #heatexchange #freebeer #lifestyle #malaysianlifestyleblogger #drinkresponsibly #partyvibe #desaparkcity #plazaarkadia #beattheheat #coldbeer #tigercrystal #cooldrink #chill #relax ♬ Come Check This – FETISH

This one-day-only activation saw two rounds of Heat Exchange activity with hundreds of bottles of ice-cold Tiger Crystal given away for free to participants to cool down after they brought the heat.

Guests beating the heat with the various exciting activities at the Tiger Crystal heat Exchange. (Pix: Heineken Malaysia)

Joyce Lim, Marketing Manager of Tiger Beer Malaysia, said the Malaysian weather is hot on most days, and as a beer brewed to beat the heat, Tiger Crystal wanted to inject creativity when rewarding its fans.

The Heat Exchange campaign started with a giant thermometer placed right at the centre of a high-traffic area to reward fans playfully.

Joyce Lim, Marketing Manager of Tiger Beer Malaysia, on highlights of the Heat Exchange campaign.
Complimentary bottles of ice-cold Tiger Crystal given away at participating outlets in Plaza Arkadia. (Pix: Heineken Malaysia)

While this one-day-only activation enabled fans to come together and be rewarded for cheating the heat, the effort to keep the rewards flowing continues via the exclusive Heat Exchange website.

From now until 31 October, the hotter it gets, the lower the price of Tiger Crystal goes.

For more information about Tiger Crystal and updates on Heat Exchange activation and its current discounts, visit http://heatexchange.tigerbeer.com/ and their social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy.

Tiger Crystal and all related promotions and activities are strictly for non-Muslims aged 21 and above.

Tiger Crystal advocates responsible consumption and urges consumers not to drink and drive.

Guests enjoying themselves at the Tiger Crystal Heat Exchange at Plaza Arkadia. (Pix: Heineken Malaysia)

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