‘Sifar’ is Socso’s collaboration with composers Asfan Shah, Lady D, Tripdisz, and Kmy Kmo that won at the International Media Festival for Prevention in Toronto.
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Malaysia’s Social Security Organisation (SOCSO) has recently won an award at the International Media Festival for Prevention (IMFP) in Toronto, Canada and it’s not for the services they do to provide Malaysians with social security protection.
Socso was instead top of the pops at the IMFP for a song of theirs called “Sifar” (Zero) in the festival’s “Music Is Key” category.
The festival celebrates and gives an overview of films and multimedia productions about safety and health at work from all over the world. It also provides an opportunity for participants to present their projects to a major group of influential international safety and health professionals.
Victory is ours
Socso chief executive officer Datuk Seri Dr Mohammad Azman Aziz Mohammed described the win as a gift for Malaysians and a recognition of the organisation’s hard work to increase people’s awareness of the importance of social safety nets.
Meanwhile, Socso Prevention, Medical and Rehabilitation Division head Dr Azlan Darus revealed it was their third time participating at the festival, which happens every three years, and a second win but in a different category.
Their first win was at the IMFP in Germany (2014), and they also came in third in 2011 when the festival was held in Turkey.
Six categories contested, 288 global entries
The song Sifar was one of six winning entries and the single is Socso’s collaboration with composers Asfan Shah, Lady D, Tripdisz, and Kmy Kmo.
In an article published by The Star, singer and lyricist Asfan Shah admitted the process of composing the song was quite challenging as it had a specific theme on social safety awareness.
I am very excited because this is the first time I’ve composed such a song for a government agency. The words used in the song play an important role so as it is easily understood and appropriate.Asfan Shah, singer and lyricist via The Star
The inspiration and idea to compose the song with singer-songwriter Lady D and rapper Kmy was based on the movie Warkah that was produced by Socso in 2019.
And we added the rap elements to the song which led to our win.Asfan Shah, singer and lyricist
Congrats to all those involved! Listen and watch the award-winning song here:
Sifar will be used as a promotional medium for its programmes and platform to educate the public on the importance of the safety of works and social protection.
Former advertising mad woman - turned mother to an amazing little girl born 3 months early - and now a returned writer. Also a textbook ambivert with no clue about today's pop music but a walking encyclopedia of music from the 80s and 90s.