What’s this viral Sad Bear Meme taking over M’sian internet? [Photos]

We’re not sure if you’ve noticed, but the internet is a strange
place full of strange people with strange ideas.

Well in these last few weeks, a new meme started pawing its way across the Malaysian internet and we simply can’t bear it!

Say hello to the new Sad Bear Meme!

Awww… so kesian right? But where did he come from?

Well, the source of this unbearably cute meme is a peculiar advertisement by a Malaysian cat food brand called ProDiet.

It follows the journey of a hungry bear who’s looking for food all over the place – from a fish market to a fish spa- before finally facing off with a cute lil’ kitty.

The ad, which was posted on Facebook earlier this August, went viral with over 3,000 reactions.

And Malaysians being, well… Malaysians, have spawned a whole bunch of other memes as well!

What do you think of the strange ad and the hilarious memes?
Share your thoughts (and memes) on TRP’s Facebook, Twitter andInstagram!