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“Going To Die Already” Sign At Melaka Eatery Turns Heads

“Going To Die Already” Sign At Melaka Eatery Turns Heads

The restaurant has only been opened since November last year.

Maya Suraya

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A Penang food restaurant in Melaka has sought a clever marketing tactic that is simple and to the point.

I Love PG, Penang Street Food, located along Jalan Tengkera, has placed a sign that bluntly states:

Please Support Us!! Going To Die Already…” accompanied with a blue upside-down prawn who may have already met his fate with x’s drawn in his eyes.

The ingenious plan has already attracted foodies to the outlet, and even petrol station Caltex in Bachang has featured them on their page to call for support.

In a report by The Star, the owner of the shop Anna Lee, came up with the idea to encourage motorists to stop and pack food. The banner also attracted customers from nearby.

Many flavours, one Malaysia

Lee has said to have ventured into the food business using her in-law’s Penang style menu. She learned to prepare the dishes from her father-in-law before renting a shop in Melaka and employ locals to start the business.

Lee goes on to say that her ingredients are sourced directly from Penang to preserve the authenticity of the dishes – something every foodie would appreciate.

A Local Guide in Google’s community of explorers wrote a review that describes the food at I Love PG, Penang Street Food as “quite good, very close to Penang’s flavours.” While overall, the food has been described as “yummy” and “delicious” with a 4.8/5 stars on Google Reviews.

Helping businesses to help the needy

Meanwhile, Kota Laksamana assemblyman Low Chee Leong has said he would help food operators along the street by packing food items and giving them to the needy. He will do this twice weekly in a bid to help businesses and stated that many food outlets in his constituency have managed to stay afloat despite the reduced business during the lockdown.


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