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The Covid-19 pandemic has become a defining moment of our generation – changing not only the way we live our lives but also how we run our businesses – and also showing that in every adversity there is opportunity.
Malaysian entrepreneurs have proven that they are capable of persevering with the right tools, a can-do attitude, and the courage to take some calculated risks.
As Malaysia’s richest man Tan Sri Robert Kuok once said, “There are risks in every business, if you are not brave enough to grab on to the first or next opportunities then you shall be a poor person forever.”
In fact, the Malaysia External Trade Development Corporation (MATRADE) said Malaysia actually saw exports rebound in the second half of 2020.
This could be attributed to the progressive opening of the economy and gradual recovery of external demand. In fact, exports in December was the highest monthly value recorded for 2020.Media Statement by Malaysia External Trade Development Corporation (MATRADE), 30 January 2021.
Crisis of opportunity
The pandemic has seen businesses adapting to the challenges. Businesses became leaner and savvier, making the most of their resources and even relocating their physical operations when necessary from high concentrated malls to neighborhoods which are more accessible to local residents.
But, 2020 also served as a turning point for entrepreneurs to leverage on opportunities provided by the Covid-19 crisis to build their brands and make their businesses stand out in the market.
It has become important now more than ever for entrepreneurs to have their businesses and brands on the consumer radar and be, if not immediately recognised, at least in the back of people’s minds for the goods and services that they provide.
According to Amazon’s billionaire founder Jeff Bezos, also one of the most successful businessmen in the world, “Your brand is what other people say about you when you’re not in the room”, pointing out that it was crucial for businesses to connect and be remembered by their consumers on an emotional level.
Connecting with consumers
With people spending most of their days indoors and on their computers, out-of-home advertising (OOH) isn’t as effective as it used to be and the best way to connect to consumers is via online channels.
Offering Malaysian entrepreneurs the opportunity to spread their wings during these challenging times, a leading property developer, EcoWorld Malaysia, together with iMedia – one of the country’s fastest-growing digital media experts – are promising to put your brands and businesses directly on the consumer radar with the #BinaBersama 2021 digital marketing campaign.
Bina Bersama 2021 by EcoWorld and iMedia Asia is a project to provide start-ups, SMEs and long-time business owners the chance to build their brands and expand further into the market through strategic branch locations and targeted advertising.
Owners who purchase or lease any unit at any of EcoWorld’s 13 participating commercial properties in the Klang Valley, Iskandar Malaysia and Penang during the campaign will enjoy Digital Media Advertising shout-outs on top local online platforms.
Valued at RM1 MILLION*, the Bina Bersama 2021 campaign offers local businesses and brands the chance to directly reach over 5.9 million digital media users with the help of targeted advertisements through well-known websites such as Oh! Media, Beautiful Nara, Goody25, Moretify, Newswav and many others.
Interested? Simply visit the Bina Bersama 2021 official website, HERE, to find out more and scout your new business location, situated within sprawling communities at prime locations across the country.
*Terms and Conditions apply
Typing out trending issues and walking the fine line between deep and dumb.