The prices were announced as company confirms more than 20,000 pre-launch bookings were made.
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Proton Holdings Bhd virtually launched the company’s second SUV earlier today via social media channels.
The launch was also the culmination of a six week publicity drive that started off the first production units from the Tanjung Malim production line, eventually including media and customer previews that were held nationwide.
Proton’s X50 is the second vehicle to have been created by the company in partnership with Zhejiang Geely Holding Group and much like it’s predecessor, the X70, required both companies to collaborate on a multinational scale.
This required a combination of staff members from Malaysia and China working in cross functional teams.
Other than that, the collaboration for the brand new SUV encompassed a staggering 1.9 million kilometers of road testing, which was vital for the vehicle to adapt to the harsh, hot and humid Malaysian climate and the unique roads our country has to offer.
Ultimately, the assembling trial, pre-production and full production units handled by the company’s production engineers came to an end in 2019, with an astounding amount of RM 1.2 billion in costs.
Despite a similar style of partnership between both SUV’s, Proton embarked on a comprehensive pre-launch marketing programme that came with a portal which accepted online bookings for the X70.
Meanwhile the X50 only needed a much shorter product build-up, with official bookings opening on the 16th of September 2020.
As of today, official reports state a total of 20,000 bookings have been made by eager Malaysian consumers nationwide.
The amount of public interest for the PROTON X50 has been unprecedented, especially during a year that has been affected by external factors. We received inquiries from as far back as a year ago and thanks to frequent updates in the media the level of expectation amongst Malaysian car buyers is high. The onus is therefore on PROTON to keep waiting times manageable and to deliver a product that meets the technology, performance and quality expectations of our customers.Roslan Abdullah, Chief Executive Officer, Proton Edar via The Edge Markets.
Like the most recent of Proton model launches, the X50 comes together with a thorough package of benefits that gives buyers an enhanced ownership experience, which includes a grand five-year mileage warranty and five-year data package that provides 1GB of free data each month.
The company also announced that the first 30,000 buyers who make the booking by the end of this year will receive free labour charges for five service appointments.
There is also range of benefits offered to customers who insure their own Proton X50 through the Proton Premium Insurance Coverage Package, while low financing rates that start from 2.22% are offered to all customers via Proton’s in-house finance company, Proton Commerce Sdn Bhd.
On-the-road prices for the X50, which is inclusive of the Penjana sales tax subsidy in Peninsular Malaysia range from RM 79,200 for the Standard variant while the Flagship variant is placed at RM103,300.