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The internet was abuzz today about Malaysia’s favourite cooking couple, SuguPavithra when a TV producer made snide remarks over their RM10,000 appearance fee on Instagram.
On an Instagram story, the producer said she was shocked to hear the high figure after inquiring about the couple appearing for a cooking show.
Are YouTuber rates more expensive? I called SuguPavithra to propose a one-hour cooking show. She asked for RM10k. I felt feverish after hearing that. They’re on Chef Wan’s leveh eh.
TV stations trying to milk profit out of Pavithra and her husband, Sugu but was shocked by the price suggested? If you can’t afford it just be silent lah don’t try to taint their name. Pavithra pun dah bagitau dia saje bagi harga macam tu sebab nak fokus YouTube & family je. pic.twitter.com/n99RPpqDy9— Anon (@AkaunAnon2) June 19, 2020
The screenshot of the story immediately went viral on Twitter with Malaysians angrily defending the cooking couple.
How dare you shame her!— Asha Gill (@_AshaGill) June 19, 2020
1. She’s freaking amazing.
2. She deserves 10k more than the other talentless tripe on ‘irrelevant’ air.
3. You act like you are doing her a favour-really?
4. Get up to speed- she is relevant, relatable and authentic! https://t.co/nFQjDqxRtd
Women have always underrated themselves in the work sector. So it’s good that Sugu recognises her worth and her right to ask for decent payment! Her skills are definitely worth more than RM10k! Go Sugu Pavithra!#WiraAWAM #AWAMEverydaySheroes https://t.co/NBnd2x3hm4— All Women’s Action Society (@AWAMMalaysia) June 20, 2020
Dia yang nak exploit orang tu, pastu tuduh orang tu diva. Excuse me, Sugu and Pavithra know their worth. In fact they should be paid more than that. Ingat senang ke nak build a youtube following. It’s not kerja makan gaji. Kalau tak rajin, takde income.— Nadia Nazir (@Nadia_Nazir) June 19, 2020
sugu pavithra got 700k subscribers and millions viewers. she carried the whole cooking industry in her kitchen during a damn pandemic. pay more to the queen! pic.twitter.com/zfae4L5vzX— ninja (@fakhrulaimman) June 19, 2020
All malaysian support sugu pavithra pic.twitter.com/eHgVRNKuc9— Aisyah tak bersalah (@AisyahAqmar) June 20, 2020
dei leave my sugu pavithra alone lah i bite you if you dont 😤— geek (@justabigjoke) June 20, 2020
As it turns out, Gempak reported that M Sugu and his wife, S Pavithra, did not want to be on any television cooking show, preferring to continue sharing recipes on their YouTube channel.
They told the Malay-language entertainment site that they’ve been inundated with interview requests and cooking show offers.
The couple also admitted to feeling especially overwhelmed since they do not have a manager and handle all these requests by themselves.
We don’t have that much time, except to take care of our family. So when it comes to parties that are quite intent on having us, we just give them a figure like that. In reality, we do not want to be involved in television programmes. If we can just focus on cooking videos to upload on YouTube, that’s enough.M Sugu to Gempak.
Sugu and Pavithra quickly shot to fame in early May when their cooking videos on the SuguPavithra YouTube channel began gaining traction. Scores of Malaysians fell for the humble couple for their pleasing tutorials in fluent Malay and spick-and-span kitchen.
To date, the SuguPavitra YouTube channel has over 700,000 subscribers with each video receiving more than 100,000 views.
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