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“Ok Boomer.”

Have you been seeing this word popping up again and again on social media? Overheard the phrase wafting from a gaggle of teens laughing at their phones at the mall? Or even seen Syed Saddiq’s latest tweet?

Yes, a new vernacular has entered the chat.

But what is it?

“Ok Boomer” is a meme, but also essentially a retaliation by the youth (typically millennials and Gen Z) to the previous generations for berrating them for being pampered, sensitive or unappreciative.

As the top definition on Urban Dictionary effectively explains:

Screenshot from Urban Dictionary

The “Boomer” in “Ok Boomer” refers to baby boomers, or the Baby Boom generation of people born between 1946 and 1964 typically associated with the post World War 2 growth in America.

However, it’s not restricted to this generation nor Americans specifically as the phrase is used to dismiss out of touch or close-minded opinions associated with older people in general.

Credit: Kasasa

Why are young Malaysians saying “Ok Boomer”?

“Ok Boomer” is part of a larger global phenomenon where millennials and Gen Z all over the world have come together to push back against the barrage of headlines that start with “Millenials are killing…”

Just like their global counterparts, Malaysian youth are climbing an uphill battle with stagnant wages, increasing cost of living and the lack of employment opportunities.

Even TRP has indulged in the “Ok Boomer” meme.

A Khazanah Research Institude (KRI) study found that Malaysia’s youth unemployment rate is rising with 10.92% in 2018 – three times higher than the national average of 3.3%. Another study by the institute also debunked the “Young Malaysians are lazy and too picky” myth.

News of Malaysian engineers’ salaries being stagnant for the last 20 years have dominated headlines in October.

Meanwhile New Straits Times reported that Bank Negara Malaysia’s 2018 Annual Report found that Malaysian workers are still being paid less than workers in benchmark economies, even after adjusting for productivity levels across nations.

With all this information at hand, Malaysian youth who voice out their dissatisfaction on the issues above are still being told that its inherently their fault.

A typical boomer comment found on Twitter.

And so, Malaysian youth are choosing to fight back with two simple words: “Ok Boomer.”

Are “Boomers” really to blame though?

While meant to be a sarcastic and funny meme, the “Ok Boomer” phrase does have ageist connotations and it can be dismissive.

The truth is, Boomers are not at fault for youth struggles.

The fundamental issues of the rising cost of living affects both the young and the old.

American media watch group, FAIR also noted that the “Ok Boomer” meme coverage incorrectly focuses on intergenerational divide instead of class divide.

The previously mentioned issue of wage stagnation and cost of living issues stem from the decisions and policies made in high office and corporate boardrooms.

In fact, another KRI study cited in The Star also noted that the income gap between the rich, middle class and poor in Malaysia has widened since 2008, almost double compared to 20 years ago.

Principal fellow at the Graduate School of Business, Universiti Kebangsaan Malaysia, Datuk Dr John Antony Xavier explains in New Straits Times that wealth inequality is a strain on economic growth and a source of social instability.

He also points to the book Why Institutions Fail that put across evidence from rich and poor nations to conclude that social inequality is affected greatly by institutional factors.

The good news is that the Malaysian government is already making moves to address this income inequality. A 30% income tax rate on those making RM2 million and more annually has been proposed in Budget 2020.

However, there’s still some ways to go for Malaysia to bridge the wealth gap as our Gini coefficient hovers around the World Bank’s 0.4 benchmark, although the numbers have been improving over the decades.

FYI, the Gini coefficient is a measure of income inequality. 1 means all wealth is concentrated on one person while 0 means all wealth is equally distributed. A rating above 0.4 is considered severely unequal in wealth distribution.

We have yet to introduce a wealth inheritance tax while our minimum wage is at RM1,200 (for urban centres) – which is significantly lower than the RM2,700 living wage estimation by Bank Negara Malaysia for a single adult in Klang Valley.

Now that there’s a better understanding of what caused the rise of the “Ok Boomer” phenomenon, it’s best that Malaysians cease fighting about their age differences to address the real issues.


What do you think of the “Ok Boomer” meme? Share your thoughts on how your quality of life has changed over the years on TRP’s Facebook, Twitter, and Instagram!

(A Statistical Snapshot of Youth Unemployment, 2011 to 2018)
(Engineers’ salaries stagnant for 20 years)
(Malaysian workers receive lower wages than peers in advanced economies)
(Is ‘OK Boomer’ the ‘New N-Word,’ or Are Millennials Still Destroying Everything? )
(Malaysia’s widening income gap between rich and poor)
(Economist: RM1,200 minimum wage still below living wage in Klang Valley)
(Economic Growth: Tackling wealth gaps)
(World Bank actually mooted 35pc tax rate, Guan Eng says to defend new bracket)
(Impact Of Income Gap and Disparity of Wealth In Malaysia)

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