“It’s 2019 and women are still struggling?”
That’s the statement of disbelief that we often hear when it comes to the struggles of women.
From the stigma of breastfeeding in public, to the pink tax and gender biases, there’s still a long way to go before we reach gender equality.
With that in mind, Now Is Her Time, a campaign aimed at female empowerment across the world through the power of representation and bold voices is introduced to the world by adidas Originals with Pharrell Williams.
“Now is her time to be powerful. Now is her time to run the world. Now is her time to teach us all. Now is her time to equalize the playing field. Now is her time to stand up for her right to choose. Now is her time.”
Shot by esteemed photographer Collier Schorr, the campaign features some very powerful images including a breastfeeding mother, a hijabi and the pink tax on menstrual products.
The dynamic campaign hones in on the issues dealt by women by featuring activists and artists who champion on subjects grounded in gender, sexuality, sexual rights, race, and equality.
Isabela Rangel Grutman – co-founder of Style Saves
Kadija Diawara – student & model
Nadya Okamoto – nonprofit leader and founder of period.org
Tyra Mitcell – mother & co-founder of Art Mom Project
Sana Azim – filmmaker & human rights activist
The unisex adidas Originals by Pharrell Williams ‘Now Is Her Time’ collection is now available at adidas flagship stores, Foot Locker, select retailers, and online.