To all the non-alcohol drinkers: congrats, you no longer have to struggle between your fear of missing out and your personal principles.
Heineken Malaysia has launched its first non-alcoholic
beer malt beverage yesterday.
The Heineken 0.0 is brewed from scratch to maintain the best taste while staying alcohol-free.
Some are happy to try it out, but for many
alcoholics people who drink alcohol, it’s a rather confusing new product.
I just spotted an ad for Heineken with zero percent alcohol and my immediate reaction was, â€œWhatâ€™s the fucking point of that shit?â€ People drink beer purely for the taste? When did that become a thing?
â€” Jessica Suling (@SimpleSpirit77) June 16, 2019
Zero alcohol Heineken. pic.twitter.com/C0Tki3sWSL
â€” Kenn (@kennleandre) June 20, 2019
@Heineken made a beer with less (zero) alcohol than their standard. Literally the exact opposite approach everyone was hoping for.
â€” Karl Yaeger (@KYaeger) June 19, 2019
Others are finding joy in a non-alcoholic beverage that looks and tastes like beer.
â€” 🙌.. DidiSA_Isitha..🙌 (@SimoWangempela) June 17, 2019
Evidently, the new product is targeted at those who traditionally avoid alcoholic drinks in the first place. Shocking as it may be to most, there actually are people who prefer to stay sober.
At least now with the 0% alcohol beer, the sober party won’t be feeling left out at parties and the like!
Anne is an advocate of sustainable living and the circular economy, and has managed to mum-nag the team into using reusable containers to tapau food. She is also a proud parent of 4 cats and 1 rabbit.