In the midst of this commotion, a certain local spice company decided that they would not let the opportunity for some viral advertising go to waste by posting this:
— Adabi Consumer (@AdabiMY) June 13, 2019
The tweeted poster and caption is very kias-kias, so we arent entirely sure what they’re getting at.
However, if we were to take a wild guess, we’d say the “saya bersumpah, saya halal” part is throwing shade on the whole tapioca pearls in bubble tea halal issue.
FYI, bubble tea pearls are made from tapioca which comes from cassava, a type of root vegetable. Turmeric is also a type of root vegetable.
Meanwhile, the poster depicting a packet of kunyit (turmeric) sitting on an armchair refers to a recent confession video posted online of a man sitting in an armchair.
“Mengunyit” is a Malaysian slang word used to describe sexual relations between people of the same sex.
Adabi taking shots.. https://t.co/sBV6eCYuFJ
— The Green Quack (@haziqxvii) June 13, 2019
The tweet, which was posted aroun 2.30pm today, has since garnered 5.1K retweets – and the internet is divided.
On the one hand, many think that the tweet is insensitive and a cheap shot at the LGBT community and the people involved in the controversial political incident.
Reduced to using toilet humour referencing a derogatory term. https://t.co/IGZ28bT3uQ
— ᴊᴏᴇ ʟᴇᴇ 🇲🇾 (@klubbkiddkl) June 13, 2019
Yeah adabi trying to profit off of a slur toward LGBT isn’t my jam
— #RF8 Spesyel Investigator™ (@TheVisitorQ) June 13, 2019
Adabi taking a swipe at the #azmingate
They are really treading on thin ice
Azmin is still the Minister https://t.co/znnH8stafx
— 🏵Cibai Lokter|Official Account🏵 (@CibaiLokter) June 13, 2019
What a cheap 2ay to promote such a well known brand. Marketing gone wrong. Sorry adabi, naik lori https://t.co/0f2skde3rj
— Ophievon (@gorgeouslyflawl) June 13, 2019
Is this Adabi or Ababi smh https://t.co/7ggIDxv7zz
— Sam ♌ (@ydx08) June 13, 2019
On the other hand, many netizens are commending the company for being able to relate their products with current issues and taking the pun light-heartedly.
Adabi just combined 2 current issues in this one advertising tweet. Marketing done right https://t.co/aGPlHOq7zL
— Hafidz Amiruddin (@hafidzamrdn) June 13, 2019
Phew, Adabi ads slayin’ the dirty politics and boba Halal certification straightaway, WE HAVE TO STAN. https://t.co/nXByPUlDqw
— Melisa (@meldoesnttweet) June 13, 2019
This ads sarcasm is powerful af 😂😂😂 Adabi loves make something trending as meme or sarcasm https://t.co/bpK6JW3sUU
— Not-Really Chloe Park (@Azwa_Rafizah) June 13, 2019
Do you guys think such things shouldn’t be joked about? Or are some people on the internet too serious sometimes? Let us know in the comments!
Starving forensic investigator turned writer cause she couldn’t find a job. Used to search for killers now searches for killer stories.