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Adabi’s new spicy ad involving two current issues is dividing the internet

Adabi’s new spicy ad involving two current issues is dividing the internet

Tasneem Nazari

For the past couple of days, the local internet sphere has been abuzz with halal certification and controversial politics.

In the midst of this commotion, a certain local spice company decided that they would not let the opportunity for some viral advertising go to waste by posting this:

The tweeted poster and caption is very kias-kias, so we arent entirely sure what they’re getting at.

However, if we were to take a wild guess, we’d say the “saya bersumpah, saya halal” part is throwing shade on the whole tapioca pearls in bubble tea halal issue.

FYI, bubble tea pearls are made from tapioca which comes from cassava, a type of root vegetable. Turmeric is also a type of root vegetable.

Meanwhile, the poster depicting a packet of kunyit (turmeric) sitting on an armchair refers to a recent confession video posted online of a man sitting in an armchair.

“Mengunyit” is a Malaysian slang word used to describe sexual relations between people of the same sex.

The tweet, which was posted aroun 2.30pm today, has since garnered 5.1K retweets – and the internet is divided.

On the one hand, many think that the tweet is insensitive and a cheap shot at the LGBT community and the people involved in the controversial political incident.

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On the other hand, many netizens are commending the company for being able to relate their products with current issues and taking the pun light-heartedly.

Do you guys think such things shouldn’t be joked about? Or are some people on the internet too serious sometimes? Let us know in the comments!

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