People love mala, the numbing spice made popular from the many hotpot restaurants catering to spicy-food lovers. Just look at the line for HaiDiLao!
Naturally, there are a multitude of mala-flavored foods, but have you ever heard of… mala-flavored toothpaste?
The strange product first showed up in TMall, the Chinese e-commerce site, originally with only 4,000 units for sale.
The mouth-numbing toothpaste has three levels of spice: mildly spicy, medium spicy, and crazy spicy.
Customers who have tried the toothpaste say that while it does authentically taste like mala hotpot, it’s a rather strange sensation to be associated with toothpaste.
That doesn’t stop people from buying it though, as it is now available for pre-sale until June 25.
You can get all three for about RM77 (excluding shipping) from the popular Chinese e-commerce app TaoBao.
For all spicy lovers- what would you do for a mala toothpaste?
Anne is an advocate of sustainable living and the circular economy, and has managed to mum-nag the team into using reusable containers to tapau food. She is also a proud parent of 4 cats and 1 rabbit.