The United States’ Food and Drug Administration (US FDA) has given Philip Morris International the green light to sell their IQOS products there.
Though not yet approved in Malaysia, an approval by the US FDA is a positive step for the company.
However, whether it is less harmful has yet to been determined by the US FDA.
Currently, IQOS is available in most parts of Europe, South Korea and especially in Japan.
IQOS is well received in Japan as the sale of liquid nicotine is banned there.
IQOS does not come in attractive fruity or sweet flavours like previous e-cigarettes, and are expected to have a higher retail price.
These factors are said to be an attempt to ward off teenagers and young adults from consuming the IQOS.
1. Times, May 1, 2019 (A Device That Heats Tobacco, But Doesn’t Burn It, Can Now Be Sold in the U.S. Here’s What to Know About IQOS)
2. Malay Mail, May 1, 2019 (FDA permits sale of Philip Morris IQOS tobacco-heating alternative to cigarettes)