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SEATTLE, Oct 18, 2015:

US online retail giant Amazon has filed a lawsuit here against more than 1,000 people. The suit is because Amazon says the people had posted fake reviews on its website. According to aBBC report, Amazon was claiming that its brand reputation was being damaged by “false, misleading and inauthentic” reviews paid for by sellers seeking to improve the appeal of their products. It comes after Amazon sued a number of websites in April for selling fake reviews. Amazon says the 1,114 defendants, termed “John Does” as the company does not yet know their real names, offer a false review service for as little as US$5 (RM21) on the website Fiverr.com, with most promising five-star reviews for a seller’s products. “While small in number, these reviews can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon’s brand,” the technology giant said in its complaint, which was filed on Friday. Amazon said it had conducted an investigation, which included purchasing fake customer reviews on Fiverr from people who promised five-star ratings and offered to allow purchasers to write reviews. Read more:http://www.bbc.com/news/technology-34565631 

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