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KUALA LUMPUR, Sept 16, 2015:

Astro Malaysia Holdings Bhd’s pretax profit declined to RM184.25 million for the second quarter ended July 31, 2015 from RM196.07 million in the same period last year.

In a filing to Bursa Malaysia, the group said its revenue, however, increased to RM1.369 billion for the period under review from RM1.349 billion previously.

“The revenue was higher by RM19.9 million or 1.5%, mainly due to an increase in subscription, advertising and other revenues of RM9.4 million, RM0.8 million and RM9.7 million, respectively.”

Going forward, the group said it would continue to execute strongly on its growth strategies to generate shareholders value.

“We remain focused on delivering value-added products and services to drive growth, as well as, investing in high-quality original programming and technology to provide our customers with more choices.

“We are excited with the performance of Go Shop channel and will launch our second Go Shop channel in Chinese language to cater to different segments of customers in November 2015.”

Chief executive officer Datuk Rohana Rozhan said Astro added 426,000 net TV customers in the first half and increased Malaysian TV households’ penetration rate to 65%.

“We are driving take up of connected boxes and of Astro on the Go from 181,000 now to 500,000 by year-end.

“We have launched a new download feature for Astro on the Go, where programmes can be downloaded on mobile devices for offline viewing. Astro on the Go downloads has increased by 31%, with weekly viewing time exceeding 140 minutes.

“Advertising income registered a 5% growth to RM305 million, supported by higher TV viewership, radio listenership and growing interest in digital.”

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