IN an effort to raise awareness on autism among Malaysians, the Suria KLCC Group kickstarted a project called Sunshine September.
The campaign, which is targeting to raise funds for The National Autism Society of Malaysia (NASOM), aims to showcase talents of children with autism and to seek contributions through various fundraising activities, apart from helping Malaysians understand about learning condition.
NASOM is a non-profit organisation that provides a range of support services to assist people living with autism, especially children, by helping them learn how to lead a productive and fulfilling life.
“What’s different this year is that Suria KLCC Group is working together with Lite FM radio station not only to raise awareness of autism but also to showcase a video of Umar Hasfizal’s rendition of You Raise Me Up song.
Umar — a talented autistic youth — performed his favourite number by Josh Groban, during the launch of Sunshine September last week, where NASOM presented its autistic choir in Malaysia.
“This video is available on Lite FM Facebook page from now on until September 30 and we are seeking public support by liking the video.
“For every single ‘Like’ received, Suria KLCC Group will donate RM1 to NASOM through the Sunshine September programme.
“Our initial target is for the video to hit 10,000 likes to donate RM10,000 to NASOM. So do help us help NASOM and more people living with autism by clicking Like for Umar’s video,” said Chief Executive Officer/Executive Director of Suria KLCC Group, Andrew Brian.
Initially, the idea of posting Umar’s performance on Facebook was meant to collect to raise RM10,000 for the organisation.
However, since the video was posted online and it garnered 10,000 likes within three days prompting Suria KLCC to increase their donation offer to RM50,000.
“Sunshine September was initiated to help Malaysians living with autism to seek assistance and for others to understand and accept those living with autism.
“Knowing how much NASOM relies on individual and corporate donations, we have raised more than RM1.4 million for NASOM over the last six years with the support from our retail partners, visitors and shoppers.
“Proceeds donated to NASOM in the past have been used for their educational programmes, which include mainstream school programme, early intervention programme and early intensive intervention programme.
“This year, again with everyone’s support and help, we hope to raise more awareness and funds for NASOM to assist more people affected by autism,” added Brian.
Watch Umar’s rendition of You Raise Me Up here on https://www.facebook.com/litefm.com.my and hit Like if you’d like to help the organisation raise RM50,000