Many Malaysians still think their salaries aren’t not enough, even as data shows creative talents are still underpaid by their employers.

Employment consultant font, which today released its “Market Pulse 2014/2015” survey results, said in a statement: “It’s clear what talent feels they are receiving from their employer is less than what they have expected.”

Regional director Priya Bala said “83% believed that money is the number one consideration for talent in an organisation, yet only 52% feel they were fairly remunerated last year, despite 60% of them receiving a pay rise.”

Such a sentiment was in stark contrast to salary ranges found by the survey of 500 respondents across Hong Kong, Malaysia, New Zealand and Singapore.

The font survey found that the top annual median salary for creative and creative services jobs is RM52,000 while marketing, communications and events roles was at RM109,608.

Despite money being the primary factor, professional development prospects also remains a concern for Malaysian creative talent employees.

“When it comes to professional development, 76% of talent said they consider this as a top factor, just behind money which is at 83%,” said Priya.

“Money is always going to be the first thing talent says they look at when thinking about their career, but it’s very clear to us that a strong focus on professional development, training and providing a strong work culture is increasingly important.”

Based on the survey, 75% employers claimed that their company offered paid training and that 63% are focusing on career development opportunities as an effort to keep their staff.

However, it is rather in contrast when only 32% talents confessed that their company had actually mapped out a career plan for them to help them progress in their current role.

Priya advised employers to address this issue soon and that talent management should show a vested interest in development and career growth.

“It’s important for businesses to recognise these needs early on, rather than try and backtrack, and deal with unhappy staff when it’s too late.

“If the problems are not properly looked into, Malaysia may continue to face a brain drain, as candidates look across the border to Singapore, Hong Kong, China and beyond for regional exposure, opportunities and better packages,” she added.

Other result from font’s Market Pulse 2014/2015 also revealed that only 32% employers offer flexible working hours in their benefit package.

The survey also found only 41% talents said they actually received a bonus last year.

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