KUALA LUMPUR, June 12, 2015:
Malaysian exporters have been urged to explore business opportunities in Canada’s beauty and personal care market due to its booming demand and dependence on external supplies.
Products in high demand in Canada include hair care, men’s and children’s products, cosmetics and skincare products, the Malaysia External Trade Development Corporation (MATRADE) said in a statement today.
In 2014, it said Canada imported RM3.7 million worth of beauty and personal care products from Malaysia, an increase of 10% as compared to 2013.
The top five Malaysian products exported to Canada were powder-puffs and pads for the application of cosmetics; room perfuming or deodorizing preparations; toothpaste, denture cleaners and dentifrices; personal deodorants and antiperspirants; as well as dental floss.
MATRADE’s trade commissioner in Toronto, Norzihan Mohd Zain, said the latest trend in the market shows a growing demand for organic/natural cosmetic products as Canadians are more cautious of their surroundings and chemical ingredients in their daily products.
“There are also opportunities for Malaysian companies to supply ingredients to manufacturers of cosmetics and personal care products here,” she said.
She also encouraged Malaysian companies to consider appointing a representative or distributor in Canada to do marketing and brand building activities for their products and to carry out market research before securing an agent, representative or distributor.
Industry experts estimate the Canadian cosmetics, spa and beauty retail market to be valued at RM15 billion and growing at 5%-6% per annum.