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A travel magazine channel on Asean destinations was launched by Prime Minister Datuk Seri Najib Razak today.

The channel, named GOASEAN, is the brainchild of Najib, and acts as a form of commemoration of Malaysia’s tenure as Asean Chairman.

GOASEAN has the potential to grow into a truly international platform, and by offering programmes on all 10 member countries, it should be able to demonstrate how Asean is a globally competitive destination for both leisure and commerce, supported by world-class infrastructure.” said the Prime Minister.

The channel would feature fascinating stories and would serve as a great source in providing useful tips for travelers such as information on numerous Unesco World Heritage sites, advice on activities to do in Kuala Lumpur, and even best places for coffee.

“It will be a 24/7 channel dedicated to showcasing the kaleidoscope of natural beauty and rich cultural heritage that our region offers. It is a platform to collectively promote Asean as a single-tourist destination to the world.”

Airing on Astro channel 737, GOASEAN also launched its flagship travel magazine show, GO Travel.

Datuk Seri Najib Tun Razak believes that the initiative should be able to demonstrate how Asean is a globally competitive destination for both leisure and commerce.— TRP pic by Muhammad Azrol
Datuk Seri Najib Razak believes that the initiative should be able to demonstrate how Asean is a globally competitive destination for both leisure and commerce.— TRP pic by Muhammad Azrol

The 30-minute travelogue series which would feature actress, radio announcer and dancer, Amelia Henderson, and TV host and actor, Jonathan Putra, is still in its recording stage and so far have only completed its second episode.

According to its host, the new travelogue programme would be different from other travel magazine shows as it offers the viewers more in-depth stories of the Asean countries with a different approach of story-telling.

To get a closer view of the interesting demographics, the producers chose not to limit their content by only focusing on touristy places but to delve deeper by reaching out to people, food and culture within villages.

Emphasizing that this initiative was not only about tourism and travel, Najib added in his speech that with a market of over 630 million and a large proportion of young and tech-savvy consumers in the Asean region, GOASEAN would create a unique platform by engaging audiences via television and social media.

“This channel is to encourage our people to reach out, to immerse ourselves in new cultures and experience the pleasure of meeting new friends. This will bring us closer.”

GOASEAN is available 24-hours daily on Astro (Channel 737), multi-screen platforms (primarily IPTV), mobile, DTH and digital platforms.

For more information, visit www.GOASEAN.com.

Watch the video on the launch here:https://youtu.be/H9Uu9o6CZA8

Video by Khairul Hasnor.

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