KUALA LUMPUR, Feb 5, 2015 –
Italian luxury car manufacturer Maserati announced a 252% increase in 2014 sales in the South-East Asia and Pacific regions compared to the same period in the previous year. The growth was driven by the launch of the new Ghibli, Maserati’s first four-door sports executive sedan, and the brand’s flagship model, the Quattroporte.
The Ghibli accounted for just over 60% of retail sales in the region whilst the GranCabrio and GranTurismo sports car models have continued its sales momentum.
Sales growth is expected to continue in the lead up to the global market entry of the highly-anticipated Maserati Levante, the brand’s luxury sports SUV, in 2016.
The strongest performing markets in the region in terms of sales volumes were South Korea, taking 36% of the overall market and growing by a further 469%, followed by Australia (+207% growth). All other markets of these countries also registered strong growth rates, in double and even triple digits.
Maserati Malaysia recorded an impressive 200% growth in sales in 2014, when compared to the same period in the year prior, largely attributed to the introduction of the Ghibli.
“We take great pride in providing products and services of the highest quality to Maserati customers and contributing to the brand’s growth. The 200% increase in sales is a testament to that. The upgrade of our NAZA Italia showroom will ensure that our discerning customers will benefit from an even more luxurious experience and get a taste of the exclusivity that comes with Maserati ownership,” said NAZA World Group of Companies Executive Chairman Datuk Wira SM Faisal SM Nasimuddin.
As part of Maserati’s sales and service infrastructure development, the NAZA Italia showroom facility in Kuala Lumpur will be completed and re-launched in 2015.
Globally, Maserati sold approximately 36,500 cars worldwide in 2014, an increase of 136% compared to 2013 and almost six times the sales figure for 2012.
“With the new Quattroporte and Ghibli, we were able to grow significantly compared to only a few years ago where we sold just over 6,000 vehicles per year worldwide. The most important launch for the SEAP region in 2015 will be a further addition to the Quattroporte range, the new Quattroporte with 330hp.
“With the Levante, our first ever luxury sports SUV, arriving in the course of next year, we are committed to our target of selling 75,000 cars per annum by 2018. However, in a global car market of around 70 million vehicles sold per year, Maserati will, without question, remain very exclusive indeed.” explained Maserati Global Overseas Markets managing director Umberto Cini.