WOULD you pay RM110,000 for a completely unique name for your offspring?

Apparently, some parents would and a Switzerland-based naming agency is banking on it.

Erfolgswelle, an agency which specialises in finding, creating and developing names and slogans with trademark protection for companies has embarked on the seemingly odd branch of naming babies this year.

This is not a case of finding a suitable name for your unborn child but creating one, tailored to your culture, nationality, your names and your preferences.

It sounds like a joke when you first hear of it — imagine forking out the cost of an entry-level Japanese or Korean car just for a name that no other kid has.

But apparently, there is a need for such a service.

A Jan 22, 2015 report in The Telegraph titled This company will create a unique name for your baby — for £20,000 (http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11363938/This-company-will-create-a-unique-name-for-your-baby-for-20000.html) states that company director Marc Hauser decided to branch into this area of name creation after helping out a friend who was facing tension with his partner over the name of their future offspring.

A lot of work also gets put into creating the unique monikers.

For the price tag, a team comprised of name developers, historians and legal name experts will check the first name in the 12 most frequently spoken languages (collectively used by 5.4 billion people), derive the name from etymological and phonetic points of view and develop a credible new history and mythology around the new name.

The agency will also throw in a scientific certificate from the naming centre of the University of Leipzig to boot.

In an interview with Buzzfeed titled You Can Now Pay A Company US$32,000 To Give Your Baby A Unique Name (www.buzzfeed.com/rachelwmiller/no-aiden-jaiden-caiden), Hauser explains that the team follows a creation process that takes about 100 hours to present the parents with 15 to 25 possible names.

“We often combine words in a new order. It’s like composing music or drawing; like all creative, we transform existing elements into new, never-heard creations,” Hauser says in the article.

So far, there is no word on how many parents have actually engaged their services or of any of the names they eventually chose but it will probably not be too long before some of these unusual names crop up in the classroom.

But, as the Buzzfeed article points out, while the company can give your child an original name, there’s no way to guarantee it stays original throughout their live — so for parents who are thinking of securing domain names and email addresses for their offspring, they should do it before announcing the name of their baby.

Hard to say if any Malaysian parents be willing to splurge this amount for bragging rights of using a new name first (as, if it sounds interesting enough, others will no doubt adopt it for their kids too) but it doesn’t seem like they have any problems coming up with original combinations or spellings of established names.

Just ask Nur Fathaniah Thariyah Karimah Farwizah Zahabiyah Syahirah whose first spelling test would be to spell her own name.

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