KUALA LUMPUR, Jan 15:

The courier arm of Pos Malaysia Bhd, Pos Laju, will soon be introducing an E-Pos Laju app for smartphones to make it even easier for users to send parcels.

During the rebranding of Pos Malaysia’s corporate identity today, group chief executive officer Datuk Iskandar Mizal Mahmood said: “The E-Pos Laju application is to make it easier for our users.

“As you can see in our 58 Pos Malaysia centres and 705 offices nationwide, courier transactions have been very responsive. Many people are lining up and with this application, it will be more convenient for users to use Pos Laju.”

With the app installed in smartphones, users need only to fill in their parcel and online payment details – which will then produce a QR code that can be scanned in the Pos Laju centres or offices.

The user then proceeds to drop off the parcels – eliminating the hassle of filling up forms and lining up at counters.

“This is another effort by us to remain relevant to the community and also help strengthen our support for small and medium enterprises in Malaysia.”

The application is currently undergoing a focus group testing and will be launched once all final checks are approved, said Iskandar.

He added that the current total market share of the courier business that Pos Malaysia has is about 27.6%-30%.

“We are the number one now and we have the biggest network. We hope that with E-Pos Laju, we will grow our market share further.”

Pos Malaysia’s revenue in 2014 was RM1.4 billion, of which RM300 million came from Pos Laju.

Iskandar said Pos Laju’s revenue has been growing rapidly. “Generally speaking, the courier business in Malaysia has been experiencing a double digit growth.

“We hope customers will gravitate more towards Pos Laju with such services.”

Speaking on the recent flood tragedies, which have provided some hurdles to Pos Malaysia’s operations at the east coast, Iskandar said the tragedy has not halted postal services.

“While some offices might be affected, we are still operating normally. Letters and parcels have even been sent to the victims relief centres because we have their names and we can track them down.”

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