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KUALA LUMPUR, July 8:

Web ads have outpaced pornography as the top mobile content that leads to malware attacks via mobile devices, according to the “2014 Mobile Malware: A New Look at Old Threats” report issued by Blue Coat Systems Inc today.

In a statement, Malaysia country manager Ivan Wen said almost one in every five times a user being directed to mobile malware is now done through Web ads.

“Malvertising (malware plus advertising) is on the rise as more Web advertisements today are delivered through mobile networks which direct more users to malicious sites.

“Truth is, mobile threats are still primarily defined by the types of socially engineered malwares that simply trick the users into accepting what the cybercriminal is selling.

“Often, the mobile phones’ security model are not being breached, but instead the users themselves are tricked into unsafe actions that give controls to the cybercriminals.

“Therefore, user behaviour remains as the key in both identifying where attacks might occur and understanding how these attacks may evolve.”

He said malvertising is emerging as a leading attack vector, mimicking the rise of Web ad traffic which mostly generated through recreational activities like online shopping, on mobile devices.

“Mobile users are more used to seeing Web ads and this naturally makes them more vulnerable to the malware attacks that are launched through these ads.”

“The rise of malware attacks on mobile devices is becoming one of the most notable trends in recent cybercrime. In fact, mobile users are sometimes more vulnerable because the smaller screen size may reduce context clues.”

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