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PUBLISHED: Dec 6, 2014 4:01pm

New Suprima S introduction to triple sales; below RM70,000

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By:
T. Yogendra

Dr Mahathir (right) and Abdul Harith pose with the new variant of the Proton Suprima S at the The Square at Publika this morning

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KUALA LUMPUR, Dec 6, 2014 – 

The introduction of the entry-level Proton Suprima S is expected to triple the sales volume for the model with a price tag of below RM70,000.

The variants is the lowest of the specifications and is expected to attract a newer market that would elevate the model even further.

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This variants does not come with many features as in the standard Suprima S.

Proton Holdings Berhad chief executive officer Datuk Abdul Harith Abdullah said from January, he expected Proton’s sales volumes to perform better, with newer variants introduced and the momentum of the Iriz going into the new year.

“The Suprima S currently in the market is priced at around RM80,000 and with this new version below RM70,000, we expect sales to triple,” he said at the unveiling of the car this morning.

Earlier, Proton Holdings Berhad chairman Tun Dr Mahathir Mohamad had presented prizes to winners of Proton’s Design Competition. He later unveiled the Suprima S to the media.

Abdul Harith, commenting on the design competition, said as Proton’s inaugural design competition, the company intended to begin with schools and universities.

“We hadn’t done this before and so, we didn’t know what to expect. We received 337 entries. As such, we will be organising a similar competition for professionals next,” he said.

He added that this competition was good in identifying talent from an early stage.

Dr Mahathir takes a look at the entries of the Proton Design Competition with Abdul Harith
Dr Mahathir takes a look at the entries of the Proton Design Competition with Abdul Harith

On a question of how Proton was planning on competing in the global market if the government signed the Trans Pacific Partnership Agreement (TPPA), Dr Mahathir advised the government no to sign the agreement as it was only beneficial to United States’ based companies.

“As it is, the Asean Free Trade Agreement (AFTA) is already a problem. The US is big and they sell 11 million cars. We are small and we only sell 150,000 cars. But if the government goes on with it, we will have to find a way to survive,” he added.

Dr Mahathir (centre)  presents the cheque to winner, Pow Ying Hern (right) while Abdul Harith looks on. Pow, 25, is a degree holder in product design from the Nanyang Technological University, Singapore and a Master's holder in car design from Domus Academy in Milan. He received a Macbook Pro and RM5,000 in cash.
Dr Mahathir (centre) presents the cheque to winner, Pow Ying Hern (right) while Abdul Harith looks on. Pow, 25, is a degree holder in product design from the Nanyang Technological University, Singapore and a Master’s holder in car design from Domus Academy in Milan. He received a Macbook Pro and RM5,000 in cash.

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