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PUBLISHED: Dec 2, 2015 7:08pm

Couples spend more time looking at smartphones than their partners

people, leisure, eating, food and technology concept - close up of couple with smartphones taking picture of sushi at restaurant


A survey by Haagen-Dazs shows couple spend quite a lot of time looking at their smartphones than at each other. — Bigstock pic

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COUPLES and families rarely share ‘real moments’ with their loved ones while dining.

Smart devices have invaded people’s life and took over the quality of sharing personal and real moments with partners, family members and friends.

Haagen-Dazs in Malaysia and Singapore, commissioned a study on this phenomenon and found a majority of couples they surveyed looked at their phones more than each other.

Study also found that 88% of women, aged 18 to 45, admitted to feeling anxious when they are away from their smartphones and over 75% said that they told their partner off for excessive use of their smart phones.

“In our stores, we’ve noticed that smartphones are increasingly the third wheel in relationships.

“We launched our ‘Share Real Moment’ campaign to help couples remember that the best times are those shared with each other and to help them reconnect,” said General Mills South East Asia Marketing Director, Ethan Lim.

Haagen-Dazs has introduced three new flavours for Malaysian customers in conjunction with the festive season. — Haagen Dazs pic

“That’s why for this year’s Christmas festive season, we are introducing three flavours —Chocolate Salted Caramel, Banana Chocolate Brownie and Strawberry Cheesecake — for our Malaysian customers so that they could reconnect offline while savouring the delicious flavours,” said General Mills Malaysia Operations Manager, Sachi Subramaniam.

Sachi said that this is the first time Chocolate Salted Caramel was brought in and introduced in Malaysia, while the other two are existing flavours and were enhanced for the festive season.



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