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PUBLISHED: Jun 24, 2017 10:49am

Personalised ads being dropped from Gmail



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SAN FRANCISCO, 24 June 2017: 

Alphabet Inc’s Google yesterday said it would stop scanning Gmail content for creating personalised ads from later this year – bringing the widely-used email service in line with its enterprise offering G Suite.

The decision was outlined in a blog post by Google cloud computing chief Diane Greene, who joined the company in 2015 and has been responsible for the rapid growth of Google’s cloud business.

Google’s practice of analysing incoming and outgoing emails of its free consumer Gmail users has been criticised on privacy concerns.

Google’s G Suite business bundle have been gaining more enterprise users in the past year, with more than three million companies paying for the G Suite service, the company said. Gmail has more than 1.2 billion users worldwide.



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