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KUALA LUMPUR, 13 April 2017:
U Mobile Sdn Bhd has introduced a cheaper postpaid plan that offers unlimited data and calls.
The Hero P38, with monthly RM38 fee, include its Call-Onz service – which allows for unlimited calls to all networks.
“Hero P38 has no restrictions on when the calls and high speed data may be enjoyed – so whether it is a weekday or a weekend, regardless if you are on 2G, 3G or 4G network, you are getting the best value data experience out there,” the firm said in a statement today.
“It means customers may enjoy unlimited data for music streaming, social networking, Waze and even video streaming with our partners without ever using their data.
“For customers who want more, U Mobile will be introducing another Hero postpaid plan called P48 on Monday April 17.
“Apart from Call-Onz and unlimited data for App-onz, Music-Onz and Waze, customers will get additional 5GB for Video-Onz. The total experience is available to customers at just RM48.”
Bernama reported Celcom Axiata Bhd will continue to provide good quality products, best value for money and shall not engage head-on in a price war with other telecommunication (telco) providers.
Deputy chief executive officer for business operations Azwan Khan Osman Khan said the telco industry was not undergoing a price war – but the telco giant was going to be competitive.
“If competition gets extremely aggressive in terms of price, we may need to adjust price to match (our competitiors) but we will not fight head-on. We will fight on quality (of service).”
Separately, AmBank Research said the U Mobile P38 plan “is the lowest price point yet for unlimited voice options in Malaysia.
“Currently, prices for rival packages are double at RM80/month – such as Celcom’s First Gold which offers a combined 20GB data (including 10GB for weekends) and Digi Postpaid 80 Infinite which had discontinued its unlimited data option after only one week. Maxis One’s unlimited voice option offers 20GB (including 10GB for weekends) at RM98/month, the highest amongst its peers.
“We view these continuous measures to chip away at prices and offer increasingly higher data quotas as a persistent sector-wide dynamic to maintain market share.”
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