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PUBLISHED: Feb 17, 2017 7:01am

Honda to further strengthen 2nd rank behind Perodua


Source: Bernama Source:

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PETALING JAYA, 17 Feb 2017:

Honda Malaysia has set a sales target of 100,000 units this year, an 8% increase, compared with 91,830 units sold last year.

Managing director and chief executive officer Katsuto Hayashi said the company’s market share last year was 15.8% and the sales target was set in order to maintain its market leadership position on non-national marque for this year.

Honda was also second overall to Perodua for overall sales ranking in Malaysia and the operations here had a remarkable achievement last year – achieving second-highest market share (after Indonesia) among Honda’s overseas units in 2016, with 91,830 vehicles sold.

“Despite most analysts predicting a cautious view, we believe 2017 will have a positive outlook for the automotive industry and market sentiment will gradually improve in this region.

“With this, we are forecasting the Total Industry Volume (TIV) for Malaysia to be 600,000 units this year,” he said at a media briefing here yesterday.

Hayashi said the focus on class-leading value for money products and emphasis on customer satisfaction would continue to be Honda’s top priorities this year.

The Malaysian market will get up of four new models this year. The new BR-V (Bold Runabout Vehicle) introduced in January received 7,000 bookings to date – which he described as being equivalent to nine months sales target for the model.

Hayashi also said Honda Malaysia had begun collecting bookings since early February for the new City, which is built on the success of the fourth generation model. The new City was on display for media preview at the function.


Group vice president Akhbar Danial said the new City comes with upgrades of advanced features, while maintaining its class-leading spaciousness and comfort.

“This energy efficient vehicle (EEV) certified that New City will provide excellent fuel efficiency and will be able to attract more upgraders and replacement car buyers. Offering ‘C-segment (medium car) features at B-segment (small car) prices’.”



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