KUALA LUMPUR, AUG 17, 2015:
Nostalgic attachment, strong branding and exposures gained Malaysian brands a strong brand recall amongst Singapore consumers, reported Brand Alliance Group today.
Among the top brands favoured by Singapore consumers listed in Influential Brands from 2013 to 2015 are fast-moving consumer brands (FMCB) such as Julie’s Biscuits, Ah Huat White Coffee, Hup Seng and from the food and beverage industry are The Manhattan Fish Market and PappaRich restaurants.
Other brands such as AirAsia (low cost carrier), Royal Selangor (luxury pewter), Resorts World (integrated resort), Hatten Group and SP Setia (property developers) also topped the minds of consumers in Singapore.
“Consumers look to old-familiars like Ah Huat and Julie’s Biscuit for their nostalgia and value while PappaRich offers Singapore consumers the best of hawker traditions in a modern setting,” said Influential Brands strategy director, Jorge Rodriguez in a statement.
“AirAsia, which pioneered low-cost travel in the region a decade ago, continues to blaze trails with consistent adding of new destinations, products and services.”
Shared history and culture with longstanding business relations between the two nations is also the factor which appeals Singapore consumers to Malaysian brands, added Rodriguez.
It is also reported that AirAsia received the highest votes of 77.6% in terms of low-cost carrier service, due to their consistent strong branding, impeccable on-air and ground service and constant introduction of new products such as Red Carpet Service.